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  • It gets softer with every wash. We’ve all had that bedding that starts to pill and look tatty once it’s been washed a few times. With linen, however, the opposite happens: every wash makes it softer, shinier and even more luxurious. The reason this happens is down to the material’s superior moisture absorption qualities, which deepen with each wash. That’s what linen is often passed down through generations – it just gets better with age.
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    Factory direct bedding refers to purchasing your bedding products directly from the manufacturer, bypassing middlemen and retailers. By cutting out these additional layers, consumers can often enjoy significant cost savings without compromising on the quality or durability of their bedding. This model empowers customers to make informed decisions, as they have direct access to the source, allowing them to understand the materials, production process, and even customize their purchases.

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